Marketing Portal — 3Bids Screen Review

1 Marketing Dashboard

2 Campaign Builder

3 Campaign Detail

4 Email Templates

5 Audience Segments

6 Attribution Dashboard

7 SEO & Content

8 Social Media Manager

1 Dashboard & Campaigns

2 Email & Templates

3 Audiences & Attribution

4 Content & Social

1 Marketing Command Center

2 Content & Social Hub

Section 1 — Acquisition & Campaigns

Marketing Dashboard

9:41

Marketing

1,247

New Users (30d)

+18.3%

$12.40

CAC

-6.2%

4.7%

Conversion Rate

+0.8%

$15.4K

Ad Spend (30d)

+$2.1K

Signups by Channel 30 Days

Organic

Google

Social

Referral

Email

Organic 412

Google 318

Social 226

Referral 168

Email 123

Top CampaignsView All

CampaignSignupsCPAStatus

Ohio Winter Promo

342

$8.20

Active

Contractor Recruitment

187

$14.60

Active

Spring Booking Early

94

$11.30

Paused

Referral Boost Q1

68

$6.90

Scheduled

MarketingDashboard -- useQuery(api.portals.marketing.getDashboardOverview), KPI cards, channel breakdown stacked bar

Campaign Builder

9:41

New Campaign

Campaign Name

Spring Home Services Blitz

Campaign Type

Email SMS Push Social

Target Audience

Homeowners Contractors Summit County Cuyahoga County New Signups Active Users Dormant 30d+

Budget

$2,500.00

Start Date

Mar 1, 2026

End Date

Mar 31, 2026

Enable A/B Testing

A/B Split

Traffic will be evenly split between Variant A and Variant B. Winning variant auto-deploys after 72 hours.

Launch Campaign

CampaignBuilder -- useMutation(api.marketing.campaigns.create), audience chip selector, date pickers, A/B toggle

Campaign Detail

9:41

Ohio Winter Promo

Active Campaign

Running since Feb 1 -- Ends Feb 28

8,420

Sent

6,148

Opened

73.0%

1,842

Clicked

30.0%

342

Converted

18.6%

Conversion Funnel

Sent

8,420

Opened

6,148

Clicked

1,842

Signed Up

342

Cost per Conversion

$8.20

Total Spend

$2,804

Remaining

$196

ROAS

3.2x

A/B VariantsWinner

Variant A

Winner

"Get 3 Bids on Your Next Home Project"

76%

Open Rate

34%

Click Rate

21%

Convert

Variant B

Control

"Ohio Contractors Ready to Bid Now"

68%

Open Rate

26%

Click Rate

14%

Convert

CampaignDetail -- useQuery(api.portals.marketing.getEmailCampaignMetrics), funnel viz, A/B variant comparison cards

Email Templates

9:41

Email Templates

All Welcome Nurture Re-engage Transactional

Search templates...

Welcome Series4 templates

Welcome Poster

Open: 68% -- Click: 12%

Welcome Contractor

Open: 72% -- Click: 18%

Onboarding Complete

Open: 82% -- Click: 24%

First Job Incentive

Open: 61% -- Click: 16%

Nurture3 templates

Seasonal Tips

Open: 45% -- Click: 8%

Success Story

Open: 52% -- Click: 11%

Re-engagement

Open: 34% -- Click: 6%

Create New

Start from scratch

Transactional6 templates

Bid Received

Open: 89% -- Click: 42%

Payment Confirm

Open: 94% -- Click: 31%

EmailTemplates -- useQuery(api.marketing.email.listTemplates), gallery grid, category filter chips, create new CTA

Section 2 — Audiences & Attribution

Audience Segments

9:41

Audiences

Saved Segments8 segments

Active Homeowners

Posted a job in last 30 days

847

users

Dormant 30d+

No activity in 30+ days

412

users

New Contractors

Signed up in last 7 days

63

users

High-Value Posters

Lifetime spend > $5,000

128

users

Build Segment

User Type is Homeowner

AND

Signup Date after Jan 1, 2026

AND

Jobs Posted = 0

Add Condition

234

users match this segment

Save Segment

AudienceSegments -- useQuery(api.marketing.segments.list), condition builder, live preview count, save mutation

Attribution Dashboard

9:41

Attribution

First Touch

Last Touch

7d 30d 60d 90d

Channel Attribution

ChannelSignupsRevenue%

Google Ads

318

$48.2K

25.5%

Organic

412

$62.8K

33.0%

Facebook

152

$21.4K

12.2%

Email

123

$18.6K

9.9%

Referral

168

$28.1K

13.5%

Conversion Paths

Multi-Touch Conversion Paths

Google Ads > Email > Direct > Signup is the top converting path (142 users)

Avg. Touchpoints

2.8

Avg. Days to Convert

6.4

AttributionDashboard -- useQuery(api.portals.marketing.getAcquisitionMetrics), first/last touch toggle, Sankey placeholder, window selector

Section 3 — Content & Social

SEO & Content

9:41

SEO & Content

2.4K

Organic Visits

+12%

142

Backlinks

+8

38

Keywords

+5

Top KeywordsExport

#KeywordPosVol

1

home services ohio

3,200/mo

3

2

contractor bids akron

1,800/mo

5

3

3 bids home repair

980/mo

1

4

plumber near me ohio

2,400/mo

12

5

home renovation bids

1,100/mo

7

Top Pages

/how-it-works

Bounce: 32%

Avg Time: 2:14

/for-contractors

Bounce: 48%

Avg Time: 1:42

Content CalendarFull View

M

T

W

T

F

S

23

24

25

26

27

28

1

2

3

4

5

6

7

8

SEOContent -- useQuery(api.marketing.seo.getKeywords), position tracking, page performance cards, content calendar grid

Social Media Manager

9:41

Social Media

Platforms

Facebook

@3bidsOhio -- 2.4K followers

Connected

Instagram

@3bids -- 1.8K followers

Connected

3Bids Home Services -- 890 followers

Connected

X (Twitter)

Not connected

Connect

Engagement (7d)

12.4K

Impressions

842

Engagements

6.8%

Eng. Rate

Scheduled Posts4 queued

Scheduled

Spring is coming! Get your home ready with trusted local contractors. Post your project and get 3 competitive bids.

Scheduled

We just helped 50+ Ohio contractors grow their business this month. Join the 3Bids marketplace today.

Draft

Behind the scenes with Summit Gutters -- one of our top-rated contractors in Akron, Ohio.

SocialMediaManager -- useQuery(api.marketing.social.listPosts), platform connections, scheduled queue, create post modal

Data Architecture

Portal Endpoints (/v1/marketing/*)

GET /dashboard

KPIs: signups, CAC, spend, conversion rate, channel breakdown

GET /acquisition

Channel attribution, UTM tracking, CPA by source

GET /campaigns

Campaign list with status, delivery metrics, A/B results

POST /campaigns

Create campaign: name, type, audience, budget, schedule

GET /email/templates

Template gallery with category, open/click rates

GET /cohorts

Weekly cohort analysis with activation rates

Campaign Schema

emailCampaigns

Campaign records: subject, type, audience, status, sentAt, metrics

emailCampaignEvents

Delivery events: sent, opened, clicked, bounced, unsubscribed

adCampaigns

Ad campaigns: platform, audience, budget, CPC, daily metrics

marketingCosts

Cost entries: channel, category, amount, impressions, clicks

recurringMarketingCosts

Recurring spend: tools, subscriptions, monthly amounts

marketingSavedViews

Custom dashboard views: filters, columns, sharing

Segmentation Engine

posterOnboarding

Poster signup data: signupSource, utmSource/Medium/Campaign, weekCohort

contractorOnboarding

Contractor signup data: signupSource, UTM params, weekCohort

Condition Builder

AND/OR conditions: user type, signup date, activity count, lifetime spend

Live Preview

Real-time segment count before saving -- validates against posterUsers/contractorUsers

SendGrid Integration

transactionalEmail.ts

Welcome, bid received, payment confirm, re-engagement templates

marketing/email.ts

Campaign CRUD, delivery analytics, daily metrics, A/B testing

marketing/ads.ts

Ad campaign management, platform performance, budget optimization

Webhook Events

SendGrid webhooks: delivered, opened, clicked, bounced, complained

Analytics Aggregation

getDashboardOverview

30d rollup: signups by source, spend, email open/click rates

getAcquisitionMetrics

Channel-level: signups, CPA, CTR, conversion rate by period

getUtmPerformance

UTM campaign breakdown: source/medium/campaign with signup counts

getWeeklyCohortMetrics

Cohort retention: poster/contractor activation rates by week

getSignupSourceAnalysis

Source quality: jobs/poster, GMV/poster, lifetime value by channel

getReferralMetrics

Affiliate performance: referrals, conversions, commission totals

Dashboard & Campaigns

9:41

Dashboard & Campaigns

Overview

247

Total

+18%

Growth

Performance

84%

Rate

+12%

Trend

3.2x

ROI

Items

Item Alpha

Updated 2h ago

Active

Item Beta

Updated 5h ago

Pending

Item Gamma

Updated 1d ago

Review

Details

Title

Sample entry

Description

Enter description...

Email & Templates

9:41

Email & Templates

Overview

247

Total

+18%

Growth

Preview

Project Preview

Detailed view with all project information, photos, and metadata.

Details

Title

Sample entry

Description

Enter description...

Preview

Project Preview

Detailed view with all project information, photos, and metadata.

Media

Drag & drop or tap to upload

Audiences & Attribution

9:41

Audiences & Attribution

Details

Title

Sample entry

Description

Enter description...

Overview

247

Total

+18%

Growth

Performance

84%

Rate

+12%

Trend

3.2x

ROI

Content & Social

9:41

Content & Social

Overview

247

Total

+18%

Growth

Details

Title

Sample entry

Description

Enter description...

Performance

84%

Rate

+12%

Trend

3.2x

ROI

Overview

247

Total

+18%

Growth

Media

Drag & drop or tap to upload

Tools

Share your profile or scan to preview

Marketing Command Center

https://app.3bids.io/admin/marketing

Marketing Command Center

1,247

Total

+23%

Growth

89%

Rate

$42K

Revenue

Recent Activity

Item updated

2 minutes ago

Task completed

15 minutes ago

New notification

1 hour ago

Performance

Content & Social Hub

https://app.3bids.io/admin/marketing

Content & Social Hub

1,247

Total

+23%

Growth

89%

Rate

$42K

Revenue

Recent Activity

Item updated

2 minutes ago

Task completed

15 minutes ago

New notification

1 hour ago

Performance