Growth Capture Analytics

1 Dashboard

2 Acquisition

3 Activation

4 Retention

5 Export

Growth Dashboard Live

High-level growth KPIs, funnel summary, trend indicators

9:41

Growth Analytics

2,847

Total Users

68%

Activation

42%

Retention

30D

90D

YTD

Funnel Overview

Visitors

12.4K

Signups

2,847

Activated

1,936

Retained

1,196

Growth Trends

New Users (30d) +312

Churn Rate 4.2%

Avg Time to Activate 2.4 days

Info:Activation = user completes onboarding + posts first job (poster) or submits first bid (contractor). Retention measured at 30-day intervals.

Acquisition Funnel Live

Channel breakdown, source attribution, signup conversion

9:41

Acquisition

23%

Visitor → Signup Rate

By Channel

Organic Search 1,142

Referral 847

Paid Ads 524

Direct / Other 334

Signup Breakdown

Homeowners 1,824

Contractors 1,023

Pro Tip:Referral channel has highest activation rate (78%) but lowest volume. Consider a referral incentive program to amplify this channel.

Activation Metrics Live

Onboarding completion, first action, time-to-value metrics

9:41

Activation

68%

Overall

82%

Onboarding

2.4d

Avg TTV

Activation Steps

Signup

100%

Onboard

82%

1st Action

68%

1st Match

45%

Drop-off Points

Signup → Onboard -18%

Onboard → 1st Action -14%

1st Action → 1st Match -23%

Retention Cohorts Planned

Cohort heatmap, retention curves, churn analysis

9:41

Retention

42%

30-Day Retention

Cohort Heatmap

Jan

78%

62%

51%

42%

Feb

81%

65%

54%

45%

Mar

84%

68%

—

Churn Reasons

No matches found 34%

Price too high 28%

Inactive / abandoned 38%

Best Practice:Week 1 retention above 75% indicates strong product-market fit. Focus re-engagement campaigns on the Week 2 drop-off cohort for highest ROI.

Export Report Planned

Report builder with format selection and scheduling

9:41

Export

Report Builder

Include Sections

Acquisition Funnel

Activation Metrics

Retention Cohorts

Raw Data Tables

Format

PDF

CSV

JSON

1 Dashboard + Funnel

2 Activation + Retention

3 Cohorts + Trends

4 Reports + Export

Dashboard + Funnel Live

9:41

Growth Analytics

2,847

Users

68%

Activation

Growth Trends

New Users+312

Churn4.2%

Avg TTV2.4d

Acquisition Funnel

Visitors

12.4K

Signups

2,847

Activated

1,936

Retained

1,196

By Channel

Organic1,142

Referral847

Paid524

Activation + Retention Live

9:41

Activation & Retention

68%

Activation Rate

Drop-off Analysis

Signup → Onboard-18%

Onboard → 1st Action-14%

1st Action → Match-23%

42%

30-Day Retention

Churn Reasons

No matches34%

Price too high28%

Inactive38%

Cohorts + Trends Planned

9:41

Cohorts & Trends

Cohort Heatmap

Jan

78%

62%

51%

42%

Feb

81%

65%

54%

45%

Mar

84%

68%

—

Monthly Growth

January+198 users

February+267 users

March+312 users

Key Metrics Trend

Activation Rate68% (+3%)

30-Day Retention42% (+2%)

Reports + Export Planned

9:41

Reports & Export

Saved Reports

Weekly Growth

Every Monday 8am

Active

Monthly Cohort

1st of month

Active

New Report

1 Dashboard

2 Acquisition

3 Cohorts

4 Reports

Growth Dashboard Live

https://app.3bids.io/admin/growth

Growth Dashboard

Last 30 Days · 2,847 Users

2,847

Total Users

68%

Activation

42%

Retention

4.2%

Churn Rate

Funnel

Visitors

12.4K

Signups

2,847

Activated

1,936

Retained

1,196

Growth Trends

New Users (30d)+312

Avg Time to Activate2.4 days

Referral Rate18%

Net Promoter Score+47

Acquisition Detail Live

https://app.3bids.io/admin/growth/acquisition

Acquisition Analytics

23% Visitor → Signup Conversion

By Channel

Organic Search

1,14240%

Referral

84730%

Paid Ads

52418%

Direct / Other

33412%

By Role

Homeowners

1,82464%

Contractors

1,02336%

Cohort Analysis Planned

https://app.3bids.io/admin/growth/cohorts

Cohort Analysis

Weekly Retention Heatmap

Retention Cohort Heatmap

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Jan 2026

78%

62%

51%

42%

38%

35%

Feb 2026

81%

65%

54%

45%

41%

—

Mar 2026

84%

68%

—

Churn Analysis

No matches found34%

Price too high28%

Inactive / abandoned38%

Improving Metrics

W1 Retention84% (+6 MoM)

W2 Retention68% (+6 MoM)

Reports & Export Planned

https://app.3bids.io/admin/growth/reports

Reports & Export

2 Scheduled · 5 Generated

Scheduled Reports

Weekly Growth Summary

Every Monday 8:00 AM

Active

Monthly Cohort Report

1st of each month

Active

Generate New Report

Data Architecture

Growth capture analytics — CRM adoption funnel with acquisition, activation, retention metrics and cohort analysis.

Source Files

app/(admin)/growth/index.tsx

Growth dashboard with funnel visualization and KPI cards

Component

app/(admin)/growth/acquisition.tsx

Channel attribution and signup source breakdown

Component

app/(admin)/growth/cohorts.tsx

Retention cohort heatmap with weekly/monthly views

Component

Convex Queries

analytics.growthFunnel

Visitor → Signup → Activation → Retention funnel metrics

Query

analytics.acquisitionChannels

Signup source attribution with conversion rates per channel

Query

analytics.retentionCohorts

Weekly retention rates grouped by signup month

Query

Convex Mutations

analytics.generateReport

Generate PDF/CSV/JSON growth report on demand

Mutation

analytics.scheduleReport

Set up recurring report generation with email delivery

Mutation

Growth Funnel Flow

Visitor

Signup

Activated

Retained / Churned

Key Design Decisions

AARRR Framework

Growth analytics follow the pirate metrics (AARRR) framework: Acquisition, Activation, Retention, Referral, Revenue. Each stage maps to specific user actions in the 3Bids platform.

Cohort-Based Retention

Weekly cohort heatmaps reveal retention patterns by signup month. Color intensity maps to retention percentage, making it easy to spot improvement or degradation trends across cohorts.

Dual-Sided Metrics

As a two-sided marketplace, growth metrics are tracked separately for homeowners and contractors. Healthy growth requires balanced acquisition on both sides to maintain match quality.